Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Perception

c.Motivation

d.Role Selection

2. The need or want for a particular product becomes a demand, when

a.It is backed by buying power

b.The product/service is available

c.All of the above

d.A product represents that particular need

3. __________is the very essence of marketing.

a.Demand

b.None of these

c.Research

d.Customer focus

4. This P is not a part of the 7Ps of marketing mix?

a.Purpose

b.Promotion

c.People

d.Price

5. Business markets are part of the company’s

a.Micro Environment

b.Macro Environment

c.Legal Environment

d.Political Environment

6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Indirect Marketing

b.Interactive marketing

c.Electronic Marketing

d.Direct Marketing

7. What is the full form of "MDF"?

a.Media Data Form

b.Maintain Dividend Factor

c.Market and Development Force

d.Department for Marketing

8. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.A marketing strategy approach.

c.A strategy that tries to appeal and recall its target audience.

d.Yet another name of social media marketing.

9. The first objective in marketing is

a.None of the above

b.Discovering the needs of perspective consumers

c.Promotion of product to make consumers aware of its existene

d.Brainstorming

10. Question

a.I, II and III

b.All of these

c.Only II

d.I and II

11. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neilsen

b.Stephen Morse

c.Neil Borden

d.Philp Kotler

12. Which of the following is the correct depiction of Digital Marketing?

a.All of the above

b.Email marketing

c.Social Media Marketing

d.Web marketing

13. Which of the following is not specifically required by the search engines?

a.Keyword stuffing

b.All of the above

c.Poor User experience

d.Buying links

14. Markets which are organized and regulated by statutory measure are

a.World markets

b.Unregulated markets

c.Regulated Markets

d.None of these

15. How many main pillars of digital marketing?

a.1

b.4

c.2

d.3

16. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.Regulatory bodies

b.The organization itself

c.The individual consumers

d.None of the above

17. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Direct email marketing

b.Spamming

c.Indirect email marketing

d.Spoofing

18. The choice of marketing mix depends upon

a.Marketing Objectives

b.Marketing organization structure and information system

c.All of the above

d.The marketing environment of the organization

19. Under which concept do customers remain focussed?

a.Marketing

b.Selliing

c.Production

d.Product

20. What is the full form of "GRP"?

a.Going Rate Pricing

b.Global Rating Price

c.Gross Rating Point

d.Gross Rating Product

21. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Try to reduce the cost of marketing

b.Product the best possible product

c.Keeo the consumer foremost in mine

d.Produce the cheapest possible oroduct

22. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Location of Cutlets

c.Public relation

d.Both a and b

23. The solution to price competition is to develop a differentiated:

a.Product , Price, and promotion

b.Package and label

c.International website

d.Offer, delivery, and image

24. The price of a product must be relevant to the

a.None of the above

b.Utility or satisfaction it delivers to buyers

c.Amount of profit the sellers can obtain

d.Availability of substitutes

25. ........ is/are the ways to overcome marketing myopia

a.Be customer led not product oriented

b.All of the above

c.Market orientation should be permitted throughiut the organization

26. Exchange concept of marketing deals with

a.Aggressively promote and push the products

b.Achieving marketing success through product attribute

c.Exchange of products between sellers and buyers covering distribution and price aspects

d.Mere appendage to production

27. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.Target Marketing

b.Marketing myopia

c.None of the above

d.Customization

28. Which among the following come under ‘facilitating’ category of marketing functions?

a.Both a and b

b.Standardizing and grading, financing, risk taking, securing market information

c.None of these

d.Standardizing and grading

29. Market where goods are transacted on the spot or immediately

a.Perfect market

b.Spot market

c.Future market

d.None of these

30. What are some examples of digital marketing?

a.Social Media Marketing

b.Search Engine Marketing

c.Seacrh Engine Optimization

d.All of the above

31. Which of the following steps are not involved in the environmental scanning?

a.None of the above

b.Analysis of the decision

c.Analysis of each of the key variable separately

d.Identification of key decision factors

32. Marketing is a process of converting the potential customers into …………..

a.Actual customers

b.Prospective customers

c.Marketers

d.None of these

33. What is the basic property of a service which makes it different from a product?

a.Intangibility

b.Very expensive

c.Shape

d.Size

34. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Electronic Marketing

b.Direct Marketing

c.Interactive marketing

d.Internet Marketing

35. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Fiscal Market and Commodity Gains

c.Frequently Moving Commodity Goods

d.Fast Moving Commodity Grains

36. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Selling

b.Advertising

c.Marketing

d.Barter

37. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Consumer is king

c.None of the above

d.Supply creates its own defmand

38. The rural marketing is not required because

a.It is not practical from the cost point of view

b.None of the above

c.It is sheer wastage of time

d.Rural people do not understand marketing

39. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.The number of outbound links on the page that contains the inbound link to a page of a website.

b.The text depicting inbound links to a page of a website.

c.A total number of inbound links to a website's page.

d.The subject matter of the site providing the inbound link to a page of a website.

40. What is the full form of "CIF"?

a.Common Investing Folio

b.Cost Insurance Freight

c.Cognitive Investment Fund

d.Commodity and Intermediate Funding

41. Which of the following is the correct abbreviation CMS?

a.Content Maintenance Site

b.Content Management System

c.Content Maintenance System

d.Content Marketing System

42. What is standardisation?

a.Marketing of product

b.None of the above

c.Pricing of product

d.Characteristics of product

43. Packaging is sub-element of

a.Promotion

b.Product

c.Distribution

d.Price

44. In mobile marketing, the full form of LBS is __________.

a.None of the above

b.Leas-based service

c.List-based Servive

d.Location-based service

45. Modem concept of marketing consists of

a.Decision

b.Coordination

c.Responsibility

d.All of these

46. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Product

b.Distribution

c.Price

d.Promotion

47. What is not true about digital marketing?

a.Digital marketing can be done online

b.Digital marketing cannot be done online

c.Digital marketing is often referred to as online marketing, internet marketing or web marketing

d.Digital marketing is any form of marketing products or services that involves electronic devices

48. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Decide

b.plan

c.Communicate

d.None of the above

49. The marketing manager’s internal interactions include all of the following except

a.Suppliers

b.Finance

c.Public Relation

d.Sales

50. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.All of these

b.Suppliers

c.Customers

d.Competitiors

51. Which of the following is involved in the digital marketing process?

a.Voice Broadcasting

b.Podcasting

c.RSA

d.All of the above

52. Sub-division of marketing is called

a.None of the above

b.Division of marketing

c.Market Segmentation

d.Allocation of marketing

53. Question

a.Only II

b.Only I

c.Both I and II

d.None of these

54. _____________reduce the demand for a product or service and a temporary

a.Demarketing

b.Mega Marketing

c.None of the above

d.Counter Marketing

55. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.98% of marketers affirm that offline and online marketing are merging

d.Around 25% of the global population is now on the Internet.

56. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Virtual marketing

b.Non Profit marketing

c.Digital marketing

d.Profit marketing

57. Which of the following metrics is used for tracking the status of email marketing?

a.All of the above

b.Open Rate

c.Conversion Rate

d.Bounce Rate

58. Myopia means

a.Far-sightedness

b.Short sightedness

c.Proactive

d.None of the above

59. Question

a.Only I

b.Both I and II

c.Neither I nor II

d.Only II

60. Location is a unique feature of Mobile Marketing because ____________

a.It allows you to personalize your marketing messages to the mobile user in a particular location

b.It enables brands to hyper-target their customers

c.It allows you to customize the marketing messages to suit the needs of users of a particular location

d.You can run different campaigns based on the location of the mobile user

61. Which of the following will lead to change in the marketing mix of a product?

a.All of the above

b.Change in the organization or resource level of the firm

c.Change in the product lines of the firm

d.Change in corporate/competitive strategy of the firm

62. Warehousing is the sub-elements of

a.Distribution

b.None of these

c.Promotion

d.Product

63. What is the full form of "DMU"?

a.Dividend on Market Unit

b.Drive by Market Undivided

c.Decide on Market Utilization

d.Decision Making Unit

64. What is the full form of "STM"?

a.Social Terminal Media

b.Social Test Module

c.Simulated Test Market

d.Social Trail Marketing

65. Which one of the following phrases reflects the marketing concept?

a.This is what I want, won't you please make it

b.The supplier is a king in the market

c.Marketing should be viewed as hunting not gardening

d.This is what I make, won't you please buy it

66. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.Customer service

c.All of the above

d.Packaging

67. Marketing adds value to the product by performing following functions.

a.All of these

b.Storing

c.Transporting

d.Buying and selling

68. Which concept of marketing is/are customer oriented?

a.Modern concept of marketing

b.Old concept of marketing

c.Entity concept of business

d.All of the above

69. In marketing, selling and buying would be called the

a.Secondary function

b.Exchange function

c.Profit function

d.Primary Function

70. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Satisfying customers and increasing demand

c.Providing better quality products

d.Satisfying customers and increasing demand

71. The marketing concept embraces the notion of being

a.Customer focused

b.All of the above

c.Profitble

d.Competition focused

72. What is the full form of "CAC"?

a.Cognitive Affective Conative

b.Credit against Commodity

c.Credit for Artificial Code

d.Command Against Credit

73. What is the full form of "BEP"?

a.Business and Ecommerce Planning

b.Branded Export Trading

c.Break Even Point

d.Business and Ethics Platform

74. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.A marketing department entailing several employees.

c.The brand value of an organization.

d.A set of schemes undertaken by the organization for distributing the marketing material.

75. State which one is not a function of marketing?

a.Communicating

b.Identification of Customer need and wants

c.Product planning and development

d.Guiding the funding agencies

76. Conditions necessary for exchange are

a.Each party must be in a position to communicate and deliver the Product

b.All of the above

c.At least two parties must be involved

d.Each party must have something that interests the other

77. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1987

b.1990

c.1999

d.1995

78. The extended Ps of service marketing mix is:

a.Physical Evidence, Process, People

b.Product, Process, Physical Environment

c.Price Physical Evidence, Promotion

d.People, Product, Place

79. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Voice Call

b.Search engine marketing

c.Test

d.Graphic

80. Digital marketing is becoming very popular due to the?

a.Increase in internet users

b.All of the above

c.Increase in mobile phone users

d.increase in digital content consumption

81. Global marketing is a result of

a.Globalization

b.Privatisation

c.All of the above

d.Domestic charge

82. What is the full form of "PEST"?

a.Potential Economic Social Trading

b.Political Economic Security Technology

c.Product Exchange security Target

d.Political Economic Social Technological

83. Convenience goods are those which are

a.Consumed easily

b.None of the above

c.Purchased frequency

d.Distribution easily

84. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Consumer

d.Competions

85. Which of the following is incorrect about digital marketing?

a.Digital marketing can only be done offline

b.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

c.Digital marketing requires electronic devices for promoting goods and services

d.Digital marketing cannot be done offline

86. Which of the following is not included in the function of physical supply?

a.Phili Kotler

b.Albert W. Emery

c.N.H Borden

d.Stapleton

87. Marketing is often considered synonymous with

a.Selling

b.Advertising

c.All of these

d.Sales promition

88. The four unique elements to services include:

a.Independence, increase, inventory, and intangibility

b.Intangibility, inconsistency, inseparability, and inventory

c.Independence, intangibility, inventory, and inception

d.Intangibility, independence, inseparability, and inventory

89. Social marketing concept is based upon.........

a.Customer satisfaction and customer welfare

b.None of the above

c.Large target market with active buyers

d.Realization of Maximum profit through service of society

90. Which one of the following is not a controllable variable of marketing management?

a.Psychological environment

b.Social Environment

c.Competitive Environment

d.Cultural Environment

91. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Audience

c.Owners

d.Managers

92. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Customer, profits

b.Relationships, transactions

c.Transaction, relationships

d.Profit, products

93. Which of the following are essentially required to make a business case for content marketing?

a.Impact and Challenges

b.Objectives and KPIs

c.Industry best practices

d.All of the above

94. Which of the following is not included in the function of physical supply?

a.Standardization

b.Storage

c.Transport

d.Packaging

95. The societal marketing concept is most closely related to

a.Politial interest

b.Marketing interest

c.Societal Interest

d.None of the above

96. Which among these is concerned with pricing policies for late entrants to a market.

a.Market penetration

b.Market skills

c.Marketing research

d.Market Skimming

97. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Market

b.Seller

c.Product

d.Consumer

98. Digital marketing includes____________

a.Rpodcasting

b.Voice Broadcast

c.Both a and b

d.RSA

99. Marketing environment consists of

a.External forces

b.Set of interacting forces

c.None of the above

d.Internal forces

100. Market where there is no physical delivery of goods

a.Spot market

b.None of these

c.Future market

d.Perfect market

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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