Marketing MCQ Quiz for Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

Marketing MCQ Quiz- Practice Marketing MCQ Question suitable for various Competitive Exams. Marketing MCQ Questions are important for various competitive exams. Here we have compiled 100 Marketing MCQ Questions with solutions. Practice Marketing MCQ Quiz

1. Which of the following is the correct abbreviation CMS?

a.Content Marketing System

b.Content Maintenance Site

c.Content Management System

d.Content Maintenance System

2. __________is the very essence of marketing.

a.Customer focus

b.Research

c.None of these

d.Demand

3. The societal marketing concept is most closely related to

a.Marketing interest

b.None of the above

c.Politial interest

d.Societal Interest

4. What is the full form of "BEP"?

a.Business and Ethics Platform

b.Branded Export Trading

c.Business and Ecommerce Planning

d.Break Even Point

5. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

a.Neil Borden

b.Philp Kotler

c.Stephen Morse

d.Neilsen

6. Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

a.Transaction, relationships

b.Profit, products

c.Relationships, transactions

d.Customer, profits

7. Which of the following is/are objective(s) of marketing?

a.All of the above

b.Satisfying customers and increasing demand

c.Providing better quality products

d.Satisfying customers and increasing demand

8. The need or want for a particular product becomes a demand, when

a.The product/service is available

b.It is backed by buying power

c.All of the above

d.A product represents that particular need

9. The price of a product must be relevant to the

a.Utility or satisfaction it delivers to buyers

b.None of the above

c.Amount of profit the sellers can obtain

d.Availability of substitutes

10. Which one of the following phrases reflects the marketing concept?

a.Marketing should be viewed as hunting not gardening

b.The supplier is a king in the market

c.This is what I want, won't you please make it

d.This is what I make, won't you please buy it

11. Promotion media are the various vehicles that corporation can use to carry their promotion.

a.None of these

b.Owners

c.Audience

d.Managers

12. Marketing adds value to the product by performing following functions.

a.Transporting

b.Storing

c.All of these

d.Buying and selling

13. What is the full form of "MDF"?

a.Maintain Dividend Factor

b.Department for Marketing

c.Media Data Form

d.Market and Development Force

14. Which of the following is not included in the function of physical supply?

a.N.H Borden

b.Phili Kotler

c.Stapleton

d.Albert W. Emery

15. Which of the following will lead to change in the marketing mix of a product?

a.Change in the organization or resource level of the firm

b.Change in the product lines of the firm

c.All of the above

d.Change in corporate/competitive strategy of the firm

16. The marketing concept embraces the notion of being

a.Competition focused

b.Profitble

c.All of the above

d.Customer focused

17. Which of the following steps are not involved in the environmental scanning?

a.Identification of key decision factors

b.None of the above

c.Analysis of the decision

d.Analysis of each of the key variable separately

18. _____________reduce the demand for a product or service and a temporary

a.None of the above

b.Counter Marketing

c.Mega Marketing

d.Demarketing

19. Which of the following are essentially required to make a business case for content marketing?

a.Industry best practices

b.Impact and Challenges

c.Objectives and KPIs

d.All of the above

20. Question

a.None of these

b.Only I

c.Only II

d.Both I and II

21. Which of the following metrics is used for tracking the status of email marketing?

a.Open Rate

b.Conversion Rate

c.Bounce Rate

d.All of the above

22. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

a.The individual consumers

b.The organization itself

c.None of the above

d.Regulatory bodies

23. Today companies have to manage relations with their_________ In order to ensure timely supplies and meet customer’s requirements.

a.Suppliers

b.Competitiors

c.All of these

d.Customers

24. Which of the following is incorrect about digital marketing?

a.Digital marketing cannot be done offline

b.Digital marketing requires electronic devices for promoting goods and services

c.In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

d.Digital marketing can only be done offline

25. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

b.A strategy that tries to appeal and recall its target audience.

c.Yet another name of social media marketing.

d.A marketing strategy approach.

26. Exchange concept of marketing deals with

a.Achieving marketing success through product attribute

b.Aggressively promote and push the products

c.Exchange of products between sellers and buyers covering distribution and price aspects

d.Mere appendage to production

27. Question

a.Only II

b.I and II

c.All of these

d.I, II and III

28. Which of the following statements is true about the production era?

a.Focus only on selling products to consumer

b.Supply creates its own defmand

c.None of the above

d.Consumer is king

29. Social marketing concept is based upon.........

a.None of the above

b.Customer satisfaction and customer welfare

c.Large target market with active buyers

d.Realization of Maximum profit through service of society

30. Creative marketing can be defined as __________.

a.The marketing content and its inventive aspect.

b.A set of schemes undertaken by the organization for distributing the marketing material.

c.A marketing department entailing several employees.

d.The brand value of an organization.

31. Digital marketing is becoming very popular due to the?

a.Increase in mobile phone users

b.Increase in internet users

c.increase in digital content consumption

d.All of the above

32. Of the following, the statement that best expresses the basic idea behind the marketing concepts is

a.Try to reduce the cost of marketing

b.Produce the cheapest possible oroduct

c.Keeo the consumer foremost in mine

d.Product the best possible product

33. Which of the following is not included in the function of physical supply?

a.Packaging

b.Standardization

c.Storage

d.Transport

34. A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

a.Learning

b.Perception

c.Role Selection

d.Motivation

35. Which among these is concerned with pricing policies for late entrants to a market.

a.Market skills

b.Marketing research

c.Market penetration

d.Market Skimming

36. Market where there is no physical delivery of goods

a.Spot market

b.None of these

c.Perfect market

d.Future market

37. How many main pillars of digital marketing?

a.1

b.3

c.4

d.2

38. Question

a.Both I and II

b.Neither I nor II

c.Only I

d.Only II

39. What is the full form of "DMU"?

a.Drive by Market Undivided

b.Dividend on Market Unit

c.Decide on Market Utilization

d.Decision Making Unit

40. What is the full form of "CAC"?

a.Credit against Commodity

b.Command Against Credit

c.Credit for Artificial Code

d.Cognitive Affective Conative

41. The first objective in marketing is

a.None of the above

b.Brainstorming

c.Discovering the needs of perspective consumers

d.Promotion of product to make consumers aware of its existene

42. Marketing is a process of converting the potential customers into …………..

a.Prospective customers

b.Actual customers

c.None of these

d.Marketers

43. Modem concept of marketing consists of

a.Coordination

b.Decision

c.Responsibility

d.All of these

44. The rural marketing is not required because

a.It is not practical from the cost point of view

b.None of the above

c.It is sheer wastage of time

d.Rural people do not understand marketing

45. Sub-division of marketing is called

a.Market Segmentation

b.None of the above

c.Division of marketing

d.Allocation of marketing

46. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

a.Marketing

b.Selling

c.Advertising

d.Barter

47. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

a.Distribution

b.Price

c.Promotion

d.Product

48. Among the four P’s of marketing, place’ includes

a.Types of intermediaries

b.Location of Cutlets

c.Public relation

d.Both a and b

49. Warehousing is the sub-elements of

a.Promotion

b.None of these

c.Product

d.Distribution

50. What is the full form of "CIF"?

a.Cost Insurance Freight

b.Common Investing Folio

c.Commodity and Intermediate Funding

d.Cognitive Investment Fund

51. Global marketing is a result of

a.All of the above

b.Privatisation

c.Globalization

d.Domestic charge

52. Which of the following is the correct depiction of Digital Marketing?

a.Email marketing

b.Web marketing

c.Social Media Marketing

d.All of the above

53. Which among the following come under ‘facilitating’ category of marketing functions?

a.Standardizing and grading, financing, risk taking, securing market information

b.Standardizing and grading

c.None of these

d.Both a and b

54. Marketing environment consists of

a.Internal forces

b.None of the above

c.Set of interacting forces

d.External forces

55. In the email campaign, __________ delivers the advertisements into the group of targeted customers.

a.Spoofing

b.Direct email marketing

c.Indirect email marketing

d.Spamming

56. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

a.Non Profit marketing

b.Profit marketing

c.Digital marketing

d.Virtual marketing

57. In marketing, selling and buying would be called the

a.Secondary function

b.Exchange function

c.Profit function

d.Primary Function

58. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

a.Direct Marketing

b.Indirect Marketing

c.Electronic Marketing

d.Interactive marketing

59. Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences

a.Communicate

b.plan

c.Decide

d.None of the above

60. Business markets are part of the company’s

a.Micro Environment

b.Macro Environment

c.Legal Environment

d.Political Environment

61. ........ is/are the ways to overcome marketing myopia

a.All of the above

b.Market orientation should be permitted throughiut the organization

c.Be customer led not product oriented

62. This P is not a part of the 7Ps of marketing mix?

a.People

b.Promotion

c.Price

d.Purpose

63. State which one is not a function of marketing?

a.Communicating

b.Guiding the funding agencies

c.Identification of Customer need and wants

d.Product planning and development

64. Conditions necessary for exchange are

a.At least two parties must be involved

b.Each party must have something that interests the other

c.Each party must be in a position to communicate and deliver the Product

d.All of the above

65. What is the full form of "STM"?

a.Social Trail Marketing

b.Social Terminal Media

c.Simulated Test Market

d.Social Test Module

66. Convenience goods are those which are

a.None of the above

b.Purchased frequency

c.Distribution easily

d.Consumed easily

67. Under which concept do customers remain focussed?

a.Selliing

b.Marketing

c.Product

d.Production

68. Digital marketing includes____________

a.Voice Broadcast

b.Both a and b

c.Rpodcasting

d.RSA

69. What is the full form of "PEST"?

a.Product Exchange security Target

b.Political Economic Social Technological

c.Potential Economic Social Trading

d.Political Economic Security Technology

70. What is not true about digital marketing?

a.Digital marketing cannot be done online

b.Digital marketing can be done online

c.Digital marketing is any form of marketing products or services that involves electronic devices

d.Digital marketing is often referred to as online marketing, internet marketing or web marketing

71. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive to targeted segments of the buying population. This value added activity could be

a.Brand

b.Customer service

c.All of the above

d.Packaging

72. Which one of these statements is correct?

a.Online marketing professionals are paid 50% less than marketing professionals

b.There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget

c.Around 25% of the global population is now on the Internet.

d.98% of marketers affirm that offline and online marketing are merging

73. The choice of marketing mix depends upon

a.Marketing Objectives

b.The marketing environment of the organization

c.Marketing organization structure and information system

d.All of the above

74. Markets which are organized and regulated by statutory measure are

a.Regulated Markets

b.Unregulated markets

c.None of these

d.World markets

75. The solution to price competition is to develop a differentiated:

a.Package and label

b.Product , Price, and promotion

c.International website

d.Offer, delivery, and image

76. Which of the following factors are responsible for leaving an impact on the Google Page Rank?

a.A total number of inbound links to a website's page.

b.The subject matter of the site providing the inbound link to a page of a website.

c.The number of outbound links on the page that contains the inbound link to a page of a website.

d.The text depicting inbound links to a page of a website.

77. What is the full form of "GRP"?

a.Gross Rating Point

b.Global Rating Price

c.Going Rate Pricing

d.Gross Rating Product

78. Which of the following is involved in the digital marketing process?

a.All of the above

b.Voice Broadcasting

c.RSA

d.Podcasting

79. Location is a unique feature of Mobile Marketing because ____________

a.It enables brands to hyper-target their customers

b.You can run different campaigns based on the location of the mobile user

c.It allows you to personalize your marketing messages to the mobile user in a particular location

d.It allows you to customize the marketing messages to suit the needs of users of a particular location

80. ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

a.None of the above

b.Marketing myopia

c.Customization

d.Target Marketing

81. What is standardisation?

a.Characteristics of product

b.Marketing of product

c.Pricing of product

d.None of the above

82. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

a.Internet Marketing

b.Direct Marketing

c.Interactive marketing

d.Electronic Marketing

83. Myopia means

a.Proactive

b.None of the above

c.Short sightedness

d.Far-sightedness

84. Marketing stresses on needs of the buyer, whereas selling stress on the need of

a.Consumer

b.Product

c.Seller

d.Market

85. Marketing is often considered synonymous with

a.Advertising

b.All of these

c.Sales promition

d.Selling

86. Which of the following is not specifically required by the search engines?

a.Poor User experience

b.Buying links

c.Keyword stuffing

d.All of the above

87. Digital Marketing has been around us since the very beginning. It started in the year ________.

a.1995

b.1999

c.1990

d.1987

88. The extended Ps of service marketing mix is:

a.People, Product, Place

b.Product, Process, Physical Environment

c.Price Physical Evidence, Promotion

d.Physical Evidence, Process, People

89. What is the basic property of a service which makes it different from a product?

a.Very expensive

b.Shape

c.Intangibility

d.Size

90. What are some examples of digital marketing?

a.Search Engine Marketing

b.Seacrh Engine Optimization

c.All of the above

d.Social Media Marketing

91. Which of the following is the most common delivery channel in terms of mobile marketing?

a.Search engine marketing

b.Voice Call

c.Test

d.Graphic

92. What is the full form of "FMCG"?

a.Fast Moving Consumer Goods

b.Fiscal Market and Commodity Gains

c.Frequently Moving Commodity Goods

d.Fast Moving Commodity Grains

93. Which one of the following is not a controllable variable of marketing management?

a.Social Environment

b.Cultural Environment

c.Psychological environment

d.Competitive Environment

94. The marketing manager’s internal interactions include all of the following except

a.Sales

b.Public Relation

c.Finance

d.Suppliers

95. In mobile marketing, the full form of LBS is __________.

a.None of the above

b.Leas-based service

c.List-based Servive

d.Location-based service

96. Environmental variables or non-controllable variables of marketing are

a.Government of the land

b.All of the above

c.Competions

d.Consumer

97. Which concept of marketing is/are customer oriented?

a.Entity concept of business

b.Old concept of marketing

c.All of the above

d.Modern concept of marketing

98. Market where goods are transacted on the spot or immediately

a.None of these

b.Future market

c.Spot market

d.Perfect market

99. The four unique elements to services include:

a.Independence, intangibility, inventory, and inception

b.Independence, increase, inventory, and intangibility

c.Intangibility, independence, inseparability, and inventory

d.Intangibility, inconsistency, inseparability, and inventory

100. Packaging is sub-element of

a.Product

b.Distribution

c.Promotion

d.Price

Marketing MCQ Quiz for Various Competitive Exams

MCQs Quiz on Finance | 100 Marketing MCQs for Entrance exams

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