Important Marketing Abbreviations for Competitive Exams
List of Marketing Abbreviations: Marketing Abbreviations is one of the topics from where the questions are asked in most of the Competitive Exams such as SSC RRB, Banks, etc in their
General Knowledge section. Here we have prepared the list of Important Marketing Abbreviations to help you to improve your general knowledge for competitive exams
List of Marketing Abbreviations
| Abbreviation | Full Form |
| ABC | Always Be Closing |
| AIDA | Attention, Interest, Desire, Action |
| AE | Account Executive |
| AM | Account Manager |
| ARPA | Average Revenue Per Account |
| AOV | Average Order Value |
| AR | Augmented Reality |
| AS | Article Submission |
| BANT | Budget, Authority, Need, Timeline |
| BR | Bounce Rate |
| B2B | Business to Business |
| B2C | Business to Customer |
| BDR | Business Development Representative |
| BH | Black Hat |
| BL | Backlink |
| CMO | Chief Marketing Officer |
| COS | Content Optimization System |
| CPA | Cost Per Action |
| CPL | Cost Per Lead |
| CASL | Canadian Anti-Spam Legislation |
| CR | Conversion Rate |
| CRO | Conversion Rate Optimization |
| CTA | Call to Action |
| CMS | Content Management System |
| CRM | Customer Relationship Management |
| CPC | Cost Per Click |
| CTR | Click Through Rate |
| CLTV | Customer Lifetime Value |
| COB | Close of Business |
| CX | Customer Experience |
| CF | Citation Flow |
| DM | Direct Mail/Direct Message |
| DSP | Demand Side Platform |
| DKI | Dynamic Keyword Insertion |
| DLR | Deep Link Ratio |
| DMoz | Directory Mozilla |
| DMP | Data Management Platform |
| DNS | Domain Name System |
| DR | Domain Ranking |
| DMA | Designated Market Area |
| DR | Direct Response |
| DS | Directory Submission |
| EPM | Earning per Month |
| ESP | Email Service Provider |
| FAB | Features, Advantages, Benefits |
| FBML | Facebook Markup Language |
| GA | Google Analytics |
| GAS | Guaranteed Article Submission |
| GIS | Google Image Search |
| GWT | Google Webmaster Tools |
| GYM | Google Yahoo MSN |
| HREF | Hypertext Reference |
| IAB | Interactive Advertising Bureau |
| ICP | Ideal Customer’s profile |
| ILV | Inbound Lead Velocity |
| IBL | Inbound Links |
| IM | Internet Marketing |
| KPI | Key Performance Indicator |
| KIss | Keep It Simple Stupid |
| LB | Link Building |
| LPO | Landing Page Optimization |
| LSEO | Local SEO |
| LTKW | Long Tail Keywords |
| MAP | Marketing Automation Platform |
| MOM | Month over Month |
| MQL | Marketing Qualified Lead |
| MTO | Meta Tags Optimization |
| NAP | Name Address Phone Number |
| NSEO | Negative SEO |
| OBL | Outbound Link |
| OWBL | One-way Backlink |
| PV | Page Views |
| PPC | Pay Per Click |
| PR | Public Relations |
| PBN | Private Blog Network |
| PFP | Pay for Performance |
| QR | Code Quick Response Barcode |
| QA | Quality Assurance |
| QS | Quality Score |
| RT | Retweet |
| RSS | Rich Site Summary |
| ROI | Return on Investment |
| RTD | Real-Time Data |
| RON | Run of Network |
| RTB | Real Time Bidding |
| SEO | Search Engine Optimization |
| SM | Social Media |
| SMM | Social Media Marketing |
| SLA | Service Level Agreement |
| SER | Search Engine Ranking |
| SERPs | Search Engine Result Pages |
| SNS | Social Networking Service |
| SOV | Share of Voice |
| TLD | Top Level Domain |
| URL | Uniform Resource Locator |
| UV | Unique Visitor |
| UX | User Experience |
| UI | User Interface |